How to Submit Production Ideas to NBC

How to Submit Commercial Ideas
Written By
Lanae Carr
Lanae Carr
Published: May 21, 2010
Updated: Feb 23, 2021
2 minute read

Submitting an idea to a television network may seem like a daunting task, but if you're willing to be persistent, you can submit your show ideas to major broadcasting stations like NBC. Use social networking sites and online directories to enhance your submission process. NBC, like all television stations, looks for new show ideas that keep audiences engaged and lead to more advertising dollars.

Things You'll Need:

Things You Will Need

  • Hollywood Creative Directory
  • Internet Access
  • Research your idea. Be sure a similar show is not already airing and check NBC's history of programming. If your show idea has already been put through production, aired and failed, there's not much of a chance the network will be willing to gamble again on this idea. Start with online databases such as Imdb.com for research.

    Practice your pitch, a one- to two-sentence sound bite that describes the show. Your pitch, also called a log line, is what sells your idea. Ensure that it sounds unique and relevant to NBC's style of programming.

    Search Imdbpro.com, LinkedIn or the Hollywood Creative Directory, published by the Hollywood Reporter, for the name of the Director of Acquisition or Director of Development at NBC in the city closest to you.

    Contact NBC's legal department. Almost all networks require that writers, especially those without agency representation, sign a release form before submitting an idea.

    Contact the receptionist in the development office to schedule an appointment with the Director of Development. You'll likely have to be persistent at this phase of the process. This is where your pitch comes in handy, as you may have to sell your idea to the receptionist or an assistant prior to seeing an executive.

    Warnings:

    • NBC is accustomed to working with represented writers with whom they have existing relationships. Be prepared to be persistent as an "independent."
    Lanae Carr

    Lanae Carr has been an entertainment and lifestyle writer since 2002. She began as a staff writer for the entertainment section of the "Emory Wheel" and she writes for various magazines and e-newsletters related to marketing and…

    Sponsored
    Our Pastimes Logo

    A destination for the avid collector and weekend hobbyist alike, Our Pastimes features articles and tips about your favorite cards and games, hobbies and more.

    Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

    Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.