How to Submit Production Ideas to NBC

TV image by Ilija Mitrevski from

Things You'll Need

  • Internet access
  • Hollywood Creative Directory

Submitting an idea to a television network may seem like a daunting task, but if you're willing to be persistent, you can submit your show ideas to major broadcasting stations like NBC. Use social networking sites and online directories to enhance your submission process. NBC, like all television stations, looks for new show ideas that keep audiences engaged and lead to more advertising dollars.

Research your idea. Be sure a similar show is not already airing and check NBC's history of programming. If your show idea has already been put through production, aired and failed, there's not much of a chance the network will be willing to gamble again on this idea. Start with online databases such as for research.

Practice your pitch, a one- to two-sentence sound bite that describes the show. Your pitch, also called a log line, is what sells your idea. Ensure that it sounds unique and relevant to NBC's style of programming.

Search, LinkedIn or the Hollywood Creative Directory, published by the Hollywood Reporter, for the name of the Director of Acquisition or Director of Development at NBC in the city closest to you.

Contact NBC's legal department. Almost all networks require that writers, especially those without agency representation, sign a release form before submitting an idea.

Contact the receptionist in the development office to schedule an appointment with the Director of Development. You'll likely have to be persistent at this phase of the process. This is where your pitch comes in handy, as you may have to sell your idea to the receptionist or an assistant prior to seeing an executive.


  • Always be ready to pitch your idea. If your idea is accepted, you might find yourself repeating your presentation for other executives.


  • NBC is accustomed to working with represented writers with whom they have existing relationships. Be prepared to be persistent as an "independent."


About the Author

Lanae Carr has been an entertainment and lifestyle writer since 2002. She began as a staff writer for the entertainment section of the "Emory Wheel" and she writes for various magazines and e-newsletters related to marketing and entertainment. Carr graduated from Emory University with a bachelor's degree in film studies and English.

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