Logo is a cable television channel that shows programming geared toward the LGBT (lesbian, gay, bisexual and transgender) community. The name "Logo" was chosen because of the word's association with identity, as the channel seeks to instill pride in those who identify as LGBT.
Programming
Logo produces a handful of original programs, most in the reality TV genre, such as "RuPaul's Drag Race," "RuPaul's Drag U" and "1 Girl 5 Gays." The channel also shows a selection of movies and syndicated programs like "Reno 911!" and "Buffy the Vampire Slayer."
Audience
Logo chooses programming to represent the wide array of LGBT people in the United States, the only country where Logo is available as of December 2010. The channel is also watched by straight people, questioning people, pop culture enthusiasts, and friends and families of LGBT people, according to the Logo website.
Ownership
Logo is owned by MTV Networks, which owns and operates MTV, Comedy Central, Nickelodeon, VH1, TV Land, Spike TV, and many other cable television channels. MTV Networks is a division of the giant media company Viacom.