How to Write Handmade Jewelry Descriptions That Sell

By Melissa Hopkins
Good descriptions compliment and promote your handmade jewelry.

Marketing and writing sales copy are skills that don’t always come naturally to artists. However, it is essential that you learn how to write descriptions that effectively promote your handcrafted items if you want to transform your hobby into a successful business. By understanding how to write handmade jewelry descriptions that sell, you will have a better chance of developing a loyal customer base, and building a profitable business.

Study ads from successful jewelry makers to help you develop ideas. Analyze the elements of the description that spark your interest and hold your attention. Since handmade sellers usually don’t have a big company name behind them, descriptions that convey reliability, professionalism and quality craftsmanship are especially important. Take notes on what makes each product description effective to tailor these techniques to your own ads.

Understand the motivation of your target market. People who buy handmade jewelry often enjoy the feeling of supporting an admired artist’s work. Use your jewelry descriptions to create a personal connection with your potential customers, and emphasize what makes your jewelry unique. For example, an interesting or amusing story about the inspiration behind a piece may make a potential buyer feel more connected to your work.

Include important details in your description. Let your customers know the exact size of each piece, and the materials you used. Ensure potential buyers have all the information they need to feel confident making a purchase. If customers have to send you a message to ask about important details, they may leave your shop and never come back. Focus on making your descriptions as informative as possible.

Add incentives to your jewelry descriptions that help close the sale. Jewelry is a luxury item, so it is important to encourage potential customers to buy before they have a chance to change their minds. Use limited-time offers on free shipping or reduced prices on multiple purchases to encourage buyers not to wait. If you are a new seller, offering customers a money-back guarantee may help alleviate any last-minute doubts about the quality of your handcrafted items.

Tip

Use web-based tools, such as Google Analytics, to study traffic patterns on your site. This information can help you determine which descriptions interest your customers, and which descriptions need some work.

About the Author

Melissa Hopkins began writing for the Southern Illinois University newspaper in 2000, where she won several awards. After completing her Bachelor of Arts in English from Southern Illinois University in Edwardsville, Hopkins moved to San Diego, where she worked as a stringer for various publications with the Pomerado Newspaper Group.