How to Sell Homemade Crafts

Selling your own homemade crafts can be the casual extension of a beloved hobby or turn into a full-time job. Good planning and an understanding of your options will help you to make a profit and provide a good experience for customers.

Creating a Product

If you aren't sure what you want to sell, do some research as to which crafts are within your interests, skill level and ability to resource.

  • Look at what materials are available for reasonable prices in your area.
  • Decide how much you want to invest in your craft. Some crafts need expensive, specialized equipment. 
  • Consider making materials for others to refine into finished crafts. For example, you could sell hand-dyed wool rather than a finished blanket.

You'll have to be able to produce your items at a reasonable quality and consistent standard every time. Remember to factor in the time needed to learn or improve your skill-set to a professional standard.

Your Marketplace

Where you sell your products depends largely on your target audience. Find out where potential buyers shop, and you will know where to sell your goods.

  • A store on an online market or auction site, such as Etsy or eBay, is easy to set up, but you will be one among millions of other sellers. 
  • Your own website will reflect your brand completely, but it takes time, money and expertise to set it up and run it. 
  • Craft fairs are an excellent means of exposure, but they can be expensive, time-consuming and require the ability to sell in person.
  • Selling your crafts in established local stores and galleries is ideal, but it can be difficult to find a willing vendor.


  • Many people end up selling their crafts in multiple places. They might place a few items on eBay, as well as on a website with a full gallery, and still make occasional trips to big craft markets.


No matter how exquisite your items, they will not sell without good marketing. This doesn't necessarily mean traditional advertising.

  • Word of mouth is the best way to generate sales. You can create it by exceeding expectations and giving customers the best possible experience.  
  • Use social media as a means to connect with people. It can be a wonderful tool, but should not be used to spam potential customers. 
  • If you are selling or advertising your items online, good photos can make the difference between a best-seller and a flop.
  • Targeted advertising is much more effective than a scatter-shot approach.  Figure out where your customers go and what will intrigue them. 

Business Practices

Even casual craft sellers need to have a grip on the business side of things.

  • To determine pricing, first investigate the selling prices of similar crafts for sale in your area or at an online marketplace.
  • Determine how much it costs you to produce a single item. Take into account everything that goes into production, including packaging materials, marketing time and costs and production time. Once you have a base figure, and the average price of similar crafts nearby, you can determine the mark-up price. 
  • Start slow with your inventory. Don't spend excess money or space on items until you have a grip on how well they are going to sell. Market research can help with this, but experience is the true teacher. 
  • Make it easy for customers to complete a purchase. Get a friend to go through your checking-out process to ensure you've set it up properly. 
  • Check your legal obligations regarding tax and business licensing with your local Department of Revenue. 


  • Often, items intended for children, or as cosmetics or consumables, will have very strict laws surrounding their sale. Make sure you are aware of these before you start selling.