There are lots of methods to market your company, but a sandwich board might just be the most cost-effective. Unlike other forms of advertising, which can be costly, time-consuming and require expertise beyond your skill set or budget -- especially when it comes to radio, TV, and newspapers -- sandwich board advertising is inexpensive and allows you to target your audience at a specific time, such as for sales or specials, or to simply drive daily traffic. Once you complete your sandwich board you simply set in front of your establishment to attract the attention of potential customers passing by.
Perparing Main Pieces
To create the main panels, use a measuring tape and circular saw to cut two 1/2-inch pieces of plywood or particle board panels 28 inches wide by 36 inches long. To create the legs, cut two sets of 2-by-2-inch plywood. One set will measure 38 inches long, and the other set will measure 34 inches long. Sand all surfaces.
Place a panel piece face down on ground and apply a thin bead of wood glue 1 inch from each side edge, starting 4 inches from the top of the panel. Using a power drill and course-threaded 2 1/4-inch wood screws (three per leg), attach the 38-inch legs flush with each side edge of the panel -- set 4 inches from the top of the panel. The legs will extend 6 inches below the bottom edge of the panel. Repeat the same steps with the second panel piece and the 34-inch legs. The legs will be set 8 inches from the top of the panel and extend 6 inches below the bottom edge. Align both panels face down with top edges touching. Connect the top edges by attaching two medium hinges (using hinge screws included in package) starting 4 inches from the side edges. The hinges should face outward, allowing the sign to open outward. The 4-inch stagger allows for easy clearance between the legs on both sides of the sign.
Stand the sign upright and apply an even coat of chalkboard paint to the outer face of each panel. Wait at least one hour and apply a second coat. Use masking tape to cover any areas of the panels where you will want regular paint for design purposes, such as a border or the name of your business. Apply two coats of regular paint in those areas. Finally, hand screw a medium-size eye hook (four in total) into the inner side (unfinished) of the main panels near each side edge -- approximately 18 inches from the top edge. Using an S-hook (four in total) at each end of a 1-foot length of medium-link chain (two in total), attach to the eye-hooks on each side of the sandwich board to secure it.
A good alternative is to apply a dry erase finish -- substitute dry erase paint for the chalkboard finish. Another option is to paint the sign an eye-catching color and attach poster boards to the main panels. One other alternative is to connect the main panels using straps of chain, rope or leather, enabling a person to wear the sign. Any of these methods allow you to change your marketing message quickly and easily.