What Is Art Direction in Movies?

in this next clip we're going to be talking about what an art director is and what they do an art director is basically like an architect of a building basically they have this idea this image in their mind of how this film how this how these characters are going to look how everything is going to look to to be a part of this movie so basically what they do is they make sketches they make they you know color in things they basically have this idea and art directors actually has to have an understanding of the story just as much as the actors or the director because they have to take the story and really build from the dialogue from the script from the words that people are saying and build this imagery of how it's going to look on the fit on the on the screen so basically they design ideas for for the buildings they design the ideas for the clothes they design you know the colors for the for the setting of the film maybe even just the just the overall color of the film such as like a dark film or a light film depending if it's if it's happy or if it's sad basically the art director has this all in mind and they they basically put out their ideas and their minds to the other people in the production of the play such as you know the set designer or the costume designer all these people get their ideas from the art director because they are the head hon show as far as like where the direction of this style of film is going and that's pretty much what an art director does

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