Things You'll Need
- Internet access
- Marketable inventory of unique crafts
Transforming any type of crafting from something that was once a fun diversion into a lucrative business is an involved procedure, and one that is certainly notorious for robbing the enjoyment once derived from the original hobby. While there are many self-employed crafters now living their dream of doing what they love, there are many more dreamers who have become disenchanted with their formerly beloved hobby due to a small business that all too quickly became tedious. To prevent this from occurring as you expand your hobby, it is essential to study examples of successful crafters to discover how they retained their joy and to set boundaries and goals.
Analyze your crafting abilities to determine which things that you produce have the capability to be the most lucrative. These items are things can earn you the most profit for the least investment of material and time. Be aware that despite your other creations, these lucrative items will provide the backbone of your business success, and you will spend a large amount of your time creating them out of necessity.
Choose something about your particular craft that sets you apart from those producing similar items in your crafting arena. Pick a quality that is reflective of your personality in order to ensure that you stick with it. Work this quality into the design and image of your small business, so that it is iconic and differentiable from other businesses instantly.
Market your business through the numerous online marketplaces easily available to the starting small business owner. Etsy.com and eBay.com are both excellent resources for those making and selling their own crafts. These companies both allow small business owners to list and sell their products on mostly their own terms, particularly through Etsy.
Create and operate your own website, on which you market, promote and discuss your own products and innovations. Write blogs and other forms of social media, which can also help your customers become interested in your artistic development and develop more of a relationship with your work. Cultivate your website so that once you have grown sufficiently, you can sell all of your products through this central location rather than paying an outside company a share of the profits each time.
Make sure that you are still producing new items which inspire you creatively, or you may become bogged down in mass production. Artistic development, which may not seem beneficial in the short term, is absolutely essential for the health and growth of your business in the long term, as well as essential for your health as an artist. Local craft fairs and other urban crafting events can be a great way to publicize your product and make people more interested in your work.
Don’t take on more orders than you can easily handle. Remember that if you become too busy with creating products, it is probably time to raise the price on your products. Once you have time on your hands, lower them to reduce inventory and then repeat the cycle.
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