Things You'll Need
- Working capital
- Retail space
Fender is popular guitar brand, and music stores can buy and sell used Fender guitars. However, becoming an authorized Fender dealer is more exclusive. You will need to follow a few steps to become an official Fender dealer.
Secure a website and a retail space. Fender wants dealers to have storefront space. If you are just starting, you can augment your in-store sales with online sales.
Make sure you have sufficient working capital. To become an authorized Fender dealer, you will need to purchase thousands of dollars worth of guitars and accessories to meet the minimum inventory requirements. The exact amount of inventory you will need to invest in may vary depending on your location.
Contact a Fender representative. He can give you exact, up-to-date requirements for becoming an authorized dealer, as these requirements may change from year to year. Their contact information is as follows: Telephone: (480) 596-7195, Fax: (480) 367-5262, email: firstname.lastname@example.org
If you can't afford to meet the minimum inventory requirements, you could simply stock used Fenders.
Fender may not accept you as an authorized dealer if your retail space is too close to another dealer.