With plummeting record sales in the music industry, live music venues are still the cornerstone for musical acts, local and touring. People will flock to see live music based on the act’s popularity and the venue’s reputation. But if the venue is not marketed correctly, no one will come. From websites, street teams to the acts you book, Here are the some important steps to marketing a music venue.
Identify the venue’s audience base. You can determine this based on the audience’s age range, the venue’s location and size, and the nights when the venue is open. Based on this information, you will know the venue’s market and audience that you need to target.
Hire a web designer/social network manager. Create with them an official venue site. It should include the venue’s location information, concert dates and advance ticket sale options. If venue has a full food menu, display that as well on site. Create also links of your social network pages (Facebook, Myspace Music and Twitter accounts).
Buy Internet ads on websites that appeal to your venue’s fan base. Traffic on your Internet ads can be tracked for reports. Request your reports monthly. Other media to advertise in are local TV and radio. Media outlets will have multi-platforms as well, such as their own websites. Those platforms will double and triple your venue’s exposure.
Assemble a "street team" of interns. Create materials for them to promote, including venue posters and flyers of weekly concerts. Create specialty nights, happy hours or genre-specific nights, for your team to promote as well. Give your team a list of local coffee shops, record stores and college kiosks where you want them to post materials.
Book top music acts. These acts will not only bring their local audiences to see them perform, but will often have their own marketing teams in place to promote as well. A venue’s reputation is created in large by the musical acts that perform there, so be smart with the bands you book.
One a tight budget? Get listed in your city's official website. It's often free and these sites attract tourists to the city. Let them know your venue exists.