Marlboro cigarettes are one of the most widely recognizable tobacco products worldwide. First marketed in the 1920s as a cigarette for women, the brand has expanded in popularity, encompassing more than 10 unique varieties. In the early 1990s, Marlboro introduced the Marlboro Miles program, where people collect "miles" from each package, exchanging them for a selection of products from its catalog. Marlboro phased out the Marlboro Miles program in 2006, making it very difficult to redeem any remaining Miles.
How to Redeem Marlboro Miles
Contact Marlboro directly to see if they will allow you to redeem any remaining miles you might have. Some customers have had success speaking directly with Marlboro's parent company, Philip Morris, although you experience long wait times to reach a customer service representative. When calling, ask for the promotions department for best results.
Explain to the representative that you are interested in the Marlboro Miles promotion and tell them how many miles you have. Understand that the company discontinued the promotion in 2006 due to government regulations against tobacco company giveaways, and your contact person will most likely explain this to you. Inform the person that you spent good money on the product and feel slighted that you are not allowed to redeem your miles.
Ask the representative if there are any other promotions available for you to consider since the cancellation of the miles program. Let him know you have been a loyal customer and want to continue to use their products, but would like to be compensated for the time and effort you have already invested.
Speak with a supervisor if you do not have any luck with the customer service representative. Supervisors have more pull within the company and will often be able to offer you something. Remain as calm and level-headed as possible.
Follow instructions given to you by the company. You may need to provide your contact information to prove that you are over 18 years and legal to receive promotional items. Have necessary identification ready so that you can provide any requested information as soon as possible to avoid delays in your request.
Contact an attorney if you still feel you have not been treated properly. A number of class action lawsuits have been filed against the company because of the Marlboro Miles program. Many people already have received compensation for their troubles. Your lawyer will be able to advise you on your options if you are truly dissatisfied with the results of your phone call.